This title is being sold in the downloadable VitalBook™ format.
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Students that choose the VitalBook version of this title have access to powerful digital learning tools. Students can share notes with others, customize the appearance and layout of the content, and organize all their digital course materials from a single program. VitalSource is a downloadable eBook. Students can install their eBook on up to two machines. Students can also print sections of the book for maximum portability.
This title will only allow printing of 2 consecutive pages and copying of 2 consecutive pages at a time.
Table of Contents
- Front Matter
- Overview
- 1: Introdution: Media in a Changing World
- 2: Media Impact: Understanding Research and Effects
- The Print Industries
- 3: Books: The Durable Medium
- 4: Newspapers: Where Journalism Begins
- 5: Magazines: The First of the Specialized Media
- The Electronic Industries
- 6: Movies: Magic from the Dream Factory
- 7: Recordings and the Music Industry: Copyright Battles, Format Wars
- 8: Radio: The Hits Keep Coming
- 9: Television: Reflecting and Affecting Society
- 10: The Internet: Convergence in a Networked World
- Information and Persuasion Industries
- 11: Electronic News: Information as Entertainment
- 12: Public Relations: The Image Industry
- 13: Advertising: The Media Support Industry
- Media Law and Ethics
- 14: Media Law: Understanding Freedom of Expression
- 15: Media Ethics: Understanding Media Morality
- Notes
- Glossary
- Complete Timeline of Mass Media Milestones
- Credits
- Index
