This title is being sold in the downloadable VitalBook™ format.
Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around. Students that choose the VitalBook version of this title have access to powerful digital learning tools. Students can share notes with others, customize the appearance and layout of the content, and organize all their digital course materials from a single program. VitalSource is a downloadable eBook. Students can install their eBook on up to two machines. Students can also print sections of the book for maximum portability.
This title will only allow printing of 2 consecutive pages and copying of 2 consecutive pages at a time.
Table of Contents
- Front Matter
- Chapter 1 The Dynamics of Business and Economics
- Chapter 2 Business Ethics and Social Responsibility
- Chapter 3 Business in a Borderless World
- Chapter 4 Managing Information Technology and E-Business
- Chapter 5 Options for Organizing Business
- Chapter 6 Small Business, Entrepreneurship, and Franchising
- Chapter 7 The Nature of Management
- Chapter 8 Organization, Teamwork, and Communication
- Chapter 9 Managing Service and Manufacturing Operations
- Chapter 10 Motivating the Workforce
- Chapter 11 Managing Human Resources
- Chapter 12 Customer-Driven Marketing
- Chapter 13 Dimensions of Marketing Strategy
- Chapter 14 Accounting and Financial Statements
- Chapter 15 Money and the Financial System
- Chapter 16 Financial Management and Securities Markets
- Notes
- Glossary
- Photo Credits
- Name Index
- Company Index
- Subject Index
