Retailing Management

Retailing Management

Michael Levy Irwin/McGraw-Hill 7th Edition ISBN: 9780073381046 E-ISBN: 9780077299941
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Table of Contents

  • Front Matter
  • The World of Retailing
  • CHAPTER 1: Introduction to the World of Retailing
  • CHAPTER 2: Types of Retailers
  • CHAPTER 3: Multichannel Retailing
  • CHAPTER 4: Customer Buying Behavior
  • Retailing Strategy
  • CHAPTER 5: Retail Market Strategy
  • CHAPTER 6: Financial Strategy
  • CHAPTER 7: Retail Locations
  • CHAPTER 8: Retail Site Location
  • CHAPTER 9: Human Resource Management
  • CHAPTER 10: Information Systems and Supply Chain Management
  • CHAPTER 11: Customer Relationship Management
  • Merchandise Management
  • CHAPTER 12 Managing Merchandise Assortments
  • CHAPTER 13: Merchandise Planning Systems
  • CHAPTER 14: Buying Merchandise
  • CHAPTER 15: Retail Pricing
  • CHAPTER 16: Retail Communication Mix
  • Store Management
  • CHAPTER 17: Managing the Store
  • CHAPTER 18: Store Layout, Design, and Visual Merchandising
  • CHAPTER 19: Customer Service
  • Appendix A Starting Your Own Retail Business
  • Appendix B Starting a Franchise Business
  • SECTION V Cases
  • GLOSSARY
  • Endnotes
  • CREDITS
  • NAME INDEX
  • COMPANY INDEX
  • SUBJECT INDEX

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