Formulation, Implementation and Control of Competitive Strategy

Formulation, Implementation and Control of Competitive Strategy

John Pearce McGraw-Hill/Irwin 11th Edition ISBN: 9780073368122 E-ISBN: 9780077302504
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Table of Contents

  • Front Matter
  • Chapter One: Strategic Management
  • Chapter Two: Company Mission
  • Chapter Three: Corporate Social Responsibility and Business Ethics
  • Chapter Four: The External Environment
  • Chapter Five: The Global Environment
  • Chapter Six: Internal Analysis
  • Chapter Seven: Long-Term Objectives and Strategies
  • Chapter Eight: Business Strategy
  • Chapter Nine: Multibusiness Strategy
  • Chapter Ten: Implementation
  • Chapter Eleven: Organizational Structure
  • Chapter Twelve: Leadership and Culture
  • Chapter Thirteen: Strategic Control
  • Chapter Fourteen: Innovation and Entrepreneurship
  • Glossary
  • Photo Credits
  • Name Index
  • Subject Index

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