Business Driven Technology

Business Driven Technology

Stephen Haag McGraw-Hill/Irwin 2nd Edition ISBN: 9780073123684 E-ISBN: 9780077241964
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Business Driven Technology takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the ‘why’ to business students without boring them with the ‘how’. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences. Students that choose the VitalBook version of this title have access to powerful digital learning tools. Students can share notes with others, customize the appearance and layout of the content, and organize all their digital course materials from a single program. VitalSource is a downloadable eBook. Students can install their eBook on up to two machines. Students can also print sections of the book for maximum portability.

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Table of Contents

  • Front Matter
  • Achieving Business Success Through Information Technology
  • CHAPTER 1 Business Driven Technology
  • CHAPTER 2 Identifying Competitive Advantages
  • CHAPTER 3 Strategic Initiatives for Implementing Competitive Advantages
  • CHAPTER 4 Measuring the Success of Strategic Initiatives
  • CHAPTER 5 Organizational Structures That Support Strategic Initiatives
  • Managing Information for Business Initiatives
  • CHAPTER 6 Valuing Organizational Information
  • CHAPTER 7 Storing Organizational Information—Databases
  • CHAPTER 8 Accessing Organizational Information—Data Warehouse
  • Enhancing Business Decisions
  • CHAPTER 9 Enabling the Organization—Decision Making
  • CHAPTER 10 Extending the Organization—Supply Chain Management
  • CHAPTER 11 Building a Customer-centric Organization—Customer Relationship Management
  • CHAPTER 12 Integrating the Organization from End to End—Enterprise Resource Planning
  • Creating Collaborative Partnerships in Business
  • CHAPTER 13 Creating Innovative Organizations
  • CHAPTER 14 E-Business
  • CHAPTER 15 Creating Collaborative Partnerships
  • CHAPTER 16 Integrating Wireless Technology in Business
  • Transforming Organizations
  • CHAPTER 17 Building Software to Support an Agile Organization
  • CHAPTER 18 Outsourcing in the 21st Century
  • CHAPTER 19 Developing a 21st Century Organization
  • PLUG-IN B1 Business Basics
  • PLUG-IN B2 Business Process
  • PLUG-IN B3 Hardware and Software
  • PLUG-IN B4 Enterprise Architectures
  • PLUG-IN B5 Networks and Telecommunications
  • PLUG-IN B6 Information Security
  • PLUG-IN B7 Ethics
  • PLUG-IN B8 Supply Chain Management
  • PLUG-IN B9 Customer Relationship Management
  • PLUG-IN B10 Enterprise Resource Planning
  • PLUG-IN B11 E-Business
  • PLUG-IN B12 Emerging Trends and Technologies
  • PLUG-IN B13 Strategic Outsourcing
  • PLUG-IN B14 Systems Development
  • PLUG-IN B15 Project Management
  • PLUG-IN T1 Personal Productivity Using IT
  • PLUG-IN T2 Basic Skills Using Excel
  • PLUG-IN T3 Problem Solving Using Excel
  • PLUG-IN T4 Decision Making Using Excel
  • PLUG-IN T5 Designing Database Applications
  • PLUG-IN T6 Basic Skills and Tools Using Access
  • PLUG-IN T7 Problem Solving Using Access
  • PLUG-IN T8 Decision Making Using Access
  • PLUG-IN T9 Designing Web Pages
  • PLUG-IN T10 Basic Skills Using FrontPage
  • APPLY YOUR KNOWLEDGE
  • GLOSSARY
  • Notes
  • Illustration Credits
  • Index

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