This title is being sold in the downloadable VitalBook™ format.
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way. Students that choose the VitalBook version of this title have access to powerful digital learning tools. Students can share notes with others, customize the appearance and layout of the content, and organize all their digital course materials from a single program. VitalSource is a downloadable eBook. Students can install their eBook on up to two machines. Students can also print sections of the book for maximum portability.
This title will only allow printing of 2 consecutive pages and copying of 2 consecutive pages at a time.
Table of Contents
- Front Matter
- CHAPTER 1 MANAGING WITHIN THE dynamic business environment Taking Risks and Making Profits
- CHAPTER 2 HOW economics affects business The Creation and Distribution of Wealth
- CHAPTER 3 competing in global markets
- CHAPTER 4 DEMONSTRATING ethical behavior and social responsibility
- CHAPTER 5 choosing A FORM OF business ownership
- CHAPTER 6 entrepreneurship AND STARTING A Small business
- CHAPTER 7 management, leadership, AND employee empowerment
- CHAPTER 8 adapting ORGANIZATIONS TO today's markets
- CHAPTER 9 PRODUCING world-class goods AND services
- CHAPTER 10 motivating employees AND building self-managed teams
- CHAPTER 11 human resource management: Finding and Keeping the Best Employees
- CHAPTER 12 dealing with EMPLOYEE-MANAGEMENT issues AND relationships
- CHAPTER 13 marketing: BUILDING customer relationships
- CHAPTER 14 developing and pricing products AND services
- CHAPTER 15 distributing products quickly AND efficiently
- CHAPTER 16 using effective promotional techniques
- CHAPTER 17 understanding financial information AND accounting
- CHAPTER 18 financial management
- CHAPTER 19 securities markets Financing and Investing Opportunities
- CHAPTER 20 understanding money, financial institutions, AND THE federal reserve
- BONUS CHAPTER A WORKING WITHIN THE legal environment of business
- BONUS CHAPTER B using technology TO manage information
- BONUS CHAPTER C managing risk
- BONUS CHAPTER D MANAGING personal finances
- chapter notes
- glossary
- photo credits
- name index
- organization index
- subject index
