This title is being sold in the downloadable VitalBook™ format.
Business Communication: Making Connections in a Digital World, 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented. Students that choose the VitalBook version of this title have access to powerful digital learning tools. Students can share notes with others, customize the appearance and layout of the content, and organize all their digital course materials from a single program. VitalSource is a downloadable eBook. Students can install their eBook on up to two machines. Students can also print sections of the book for maximum portability.
This title will only allow printing of 2 consecutive pages and copying of 2 consecutive pages at a time.
Table of Contents
- Front matter
- chapter one Communication in the Workplace
- chapter two Adaptation and the Selection of Words
- chapter three Construction of Clear Sentences and Paragraphs
- chapter four Writing for Effect
- chapter five The Writing Process and an Introduction to Business Messages
- chapter six Directness in Good-News and Neutral Messages
- chapter seven Indirectness in Bad-News Messages
- chapter eight Indirectness in Persuasive Messages
- chapter nine Strategies in the Job-Search Process
- chapter ten Basics of Report Writing
- chapter eleven Short Reports and Proposals
- chapter twelve Long, Formal Reports
- chapter thirteen Graphics
- chapter fourteen Informal Oral Communication
- chapter fifteen Public Speaking and Oral Reporting
- chapter sixteen Techniques of Cross-Cultural Communication
- chapter seventeen Correctness of Communication
- chapter eighteen Technology-Enabled Communication
- chapter nineteen Business Research Methods
- APPENDIX A Corrections for the Self-Administered Diagnostic Test of Correctness
- APPENDIX B Physical Presentation of Letters, Memos, and Reports
- APPENDIX C General Grading Checklist: Punctuation, Grammar, Number, Spelling, Proofreading, Technique, Strategy, and Formatting
- APPENDIX D Special Grading Checklists: Messages and Reports
- APPENDIX E Documentation and the Bibliography
- PHOTO CREDITS
- INDEX
